Over the years I've seen lots of cars with adverts on (on the TV and now in real life) but I can honestly say that I've never really seen the adverts. I don't really take much notice of what the adverts are for, but rather the colour scheme the combination of adverts builds up in order to allow me to differentiate between the cars from separate teams.
On the Saturday at Silverstone I was happily munching my way through a box of sweet and sour chicken with noodles when a Matrixware logo went flashing through my vision attached to the side of a Porsche! The small group I work in at the University is known as SAM which stands for Semantic Annotation for Matrixware. And there I was thinking I was having a weekend away from work!